ByPrint advertising is a relevant and impactful practice, providing tangible products that build strong relationships with audiences. People may be able to recall information better when they read from printed material compared to digital products. Print also helps build brand credibility, as physical materials may be perceived as more legitimate. Here are five printing options to help build your company’s brand:
1. Banners
Banners are branding and advertising displays printed on paper, canvas, vinyl, fabric, and other materials. These products are visually appealing and grab the attention of people passing by, especially when designed by an experienced printing company. You can use banners to promote your products or services, tell people more about your company, or announce events. Banners are cost-effective, customizable, and easy to install. They’re also available in various application types, including roll-ups, track banners, and standard options. A printing company will evaluate your idea and suggest the most suitable methods to design and print your banner.
2. Brochures
Brochures are foldable pieces of paper that tell recipients more about your company, products, or services. You can hand them to potential customers visiting your company for the first time, give them to people during events, or include them with products while shipping. Brochures are effective at sharing information, and when they are designed by a professional, they are attractive items that recipients read front-to-back and store for future reference. A printing company will evaluate your ideas to plan a high-quality, practical content layout. They will then help you choose the most suitable brochure material and folding method.
3. Business Cards
Business cards build your brand by giving recipients a tangible item with your contact information and address. These cards contain your company name, logo, contact information, social media profiles, and website. They are sized to fit in wallets, making them easy for recipients to carry around and reference when they need your products or services. Business cards also create networking opportunities because they’re easy to give out after a conversation with a prospective client. A printing company will assist you in creating attractive business cards that represent you and your brand effectively. They will also help you choose between card materials and styles that leave a lasting impression, like metal, letterhead, thermographic, and embossed.
4. Catalogs
A printed catalog contains an organized list of a company’s products or services. Catalogs showcase your business’s offerings, allowing customers to view images, read more about your services, and compare products. These printed materials may contain information about the company, like contact information and ordering steps. Printing companies understand the aspects that make an effective catalog and will use those design elements while creating your project. They may recommend suitable colors, dimensions, page counts, and binding styles. They’ll also help you choose between digital and offset printing, depending on your project goals and budget. Offset catalog printing produces high-quality goods at reduced costs, especially for bigger sizes and larger quantities. The digital print option is quicker and more convenient, making it suitable for companies that need faster production.
5. Booklets
A booklet has the same design as a standard book, but it’s much smaller. Depending on the information you want to include, it can contain as many or as few pages as needed. Some ideas for booklets include manuals, handbooks, cookbooks, event guides, reports, and more. Find a reputable printing company to bring your booklet idea to reality. They will help you determine the most suitable layout, number of pages, and binding options for a high-quality and impactful booklet.
Partner With an Experienced Printing Company
Print marketing is a good way to build your brand and increase visibility in competitive industries. A reputable printing company will evaluate your ideas, refine them, and suggest efficient ways to bring your project to life. Their teams of designers, advanced equipment, and high-grade materials work together to create high-quality results. Contact a printing service provider today to discuss your next branding project.
