What is Mass Recruitment and How to Do It Effectively

Recruitment is a process carried out by a company to find candidates who best fit the vacant position. Recruitment is considered mass recruitment when the company needs to add a large number of staff to its team. These needs vary depending on the companies and their sectors.

Mass recruitment aims to quickly fill all those generated positions. However, not doing it properly can end up causing significant losses. Therefore, the two key points when conducting a mass recruitment process are the speed of the process, so that people can join the job as soon as possible; and quality, to find the most suitable candidates.

These two aspects seem simple to fulfill, but if you do not have the correct tools, it can not only become a tedious process but can also wear it out to the point of completely abandoning it and postponing the search for those profiles needed for the company to function as desired. So, what is the secret to doing it successfully? There are several tips to consider.

Analyze Your Needs Well

Although defining the needs and requirements of the position properly is crucial in any recruitment process, this phase is especially relevant in mass recruitment as it allows filtering candidates by discarding those who do not meet the expected requirements.

But imagine doing this process manually… Currently, some tools allow this first premise to be easily met. AI-integrated platforms, such as Simera, collect profiles from millions of candidates and, thanks to their database, evaluate and find the best candidates based on their characteristics, capabilities, skills, and values.

Create an Attractive Job Offer

To reach the largest number of people successfully, the key is to write an attractive job offer that catches the attention of the desired talent. To achieve this, special attention should be paid to the following points:

  • Clearly define the worker profile you are looking for and what tasks they will perform to know if candidates will fit the offered position.
  • Be precise with the job title. It should summarize what professional is specifically sought using clear, concise, and attention-grabbing keywords.
  • Create a complete description of the offer that includes the tasks, required skills and knowledge, and working conditions.
  • Add information about the company. Tell a brief story about the company, its goals, and the values it is based on.

Take Care of Your Employer Brand Image

In a good mass recruitment process, besides looking for candidates, it is important that they are interested in the company’s offers and want to apply because they want to be part of what the company offers. This interest is achieved by taking care of the employer’s brand image.

The company’s reputation is a key aspect of attracting talent, so it is important to highlight the qualities and advantages of working at the company. That is, it is essential to take care of the image not only for customers but also for future employees. Emphasize aspects such as work environment or employee benefits.

Avoid Duplicate CVs

In any candidate search process, and therefore also in mass recruitment, companies receive duplicate CVs. This is because the same candidate can apply for the same job offer from different portals.

If you do not have candidate management software that discriminates and saves only one CV per candidate for each position, the task and subsequent selection can become very complicated. The job of the management software is to save one CV per person even if they have applied for different offers from the same company, but label it for the different positions they could apply for. Thus, the recruiter can optimize the process and improve effectiveness.

Use Killer Questions

Killer questions are very useful for mass recruitment because they will allow you to discard, from the outset, candidates who do not meet your expectations. It is a very effective filtering tool. Questions can be asked about years of experience, salary expectations, age, or what the company considers most relevant.

Managing a high volume of applications, as occurs in mass recruitment, is practically impossible if you do not have tools like these killer questions that allow finding the ideal candidates in less time, ensuring effective staff selection, and providing a better understanding of candidates and their job expectations.

Keep the Candidate Database Updated

When we conduct a selection process, many candidates are left out because they do not meet the requirements for a specific position. This does not mean they will not be of interest to the company in the future, so it is important not to discard them and keep that information in our database.

Updating the company’s database is essential to successfully face subsequent processes. If another mass recruitment is necessary, it becomes even more important because you can access the candidates who best easily fit the needs.

Mass recruitment can be a complex and exhausting task, but if you rely on the right tools, you can handle it smoothly and satisfactorily. Remember that this recruitment software will allow you to find exceptional talent faster and at lower costs, giving your company the assurance of a job well done.

Leave a Reply

Your email address will not be published. Required fields are marked *