ByTikTok has found its way to the pinnacle. Now, it is the largest free social media platform, with over a billion active users on the site. Creators and brands need to understand the best times to post on TikTok 2024 to get maximum reach and engagement.
Let’s discuss the best times to share videos on the platform and how to utilize it.
Understanding TikTok Algorithm
It is important that first, we look at how the TikTok algorithm works. It has a recommendation system that keeps track of human interaction, video information, and even settings associated with a video account, like language preference and location.
The more interaction the video gets within the first hours of posting, the more frequently it will pop up for others. As a result, posting during these times when your audience is most active, you’ll bring more out-of-the-box engagement and increase your chances that your content will go viral.
TikTok Key Drivers of Engagement
TikTok engagement varies for several days and even times of a full day. For example, a high number of users access their TikTok posts while commuting to and from work. Others visit during lunch breaks, while others prefer evenings after working or schooling hours.
Time Zone
With TikTok spanning almost everybody on the globe, it means that your audience longitudes extend several different time zones. Keep their location in mind when planning out your schedule.
Day of Week
Some of the engagement trends change during the day. For instance, weekdays versus weekends. There would be more activity during work hours—for the full week. The peak times would be quite different on weekends compared to the rest of the week.
Type of Content
Content performs well other times based on the type of content. For example, highly inspirational or informational content does best during the morning hours of the day. However, entertaining, or “funny” videos do well mostly in the evenings.
Best times to post on TikTok 2024
Based on Eastern Time Zone, the best times to post on TikTok in 2024 include:
- Mondays: 6 a.m.,10 a.m.,10 p.m.
- Tuesdays: 2 a.m., 4 a.m., 9 a.m.
- Wednesdays: 7 a.m., 8 a.m.,11 p.m.
- Thursdays: 9 a.m.,12 p.m., 7 p.m.
- Fridays: 5 a.m., 1 p.m., 3 p.m.
- Saturdays: 11 a.m., 7 p.m., 8 p.m.
- Sundays: 7 a.m., 8 a.m., and 4 p.m.
Tuesday and Thursday mornings generally have a better engagement rate. Try to stay off as much as possible on Sundays.
How To Boost Engagement
Okay, now, enough of me on the topic of strategic timing. Here’s how one would fully leverage post-timing to get engagements:
1. Know Your Audience
You can tell throughout the day when most of your followers are online using TikTok analytics. You would want to post exactly at that time when followers are most active and ready to engage. To elevate your engagement metrics including views, likes, and shares, you can buy TikTok followers in just a few minutes.
2. Experiment with Posting Times
These recommended times, no doubt, act as very useful baseline references. Testing other posting times must be done to be successful on the platform. You can test weekly to make posts at very similar hours of the day and monitor the metrics to know what works out best with your content.
3. Content Production
Whether it is a post at the right time or not, you have high-quality content to catch, entertain, and relate with the audience. Once the content gets relatable and shareable, then it gets interactions back, enlarging the reach.
4. Popular Hashtags and Sounds
Add trending audio and hashtags. This makes it discoverable for more people. Look at the trends on TikTok or the theme that is working the best and try creating content based on that.
5. Engage with Your Audience
Answer the comments, interact with other creators, and join the challenges. One of the keys lies in engaging with a community that will give one loyal fan.
6. Consistency
Obviously, as in real life, everything is about consistency. The more you post, the more it will be possible to get more followers. However, consider developing a proper content calendar that can guide how and when to post.
Frequently Asked Questions
1. What is the best overall time to post on TikTok?
These may differ for every audience. However, I find optimal times to be between the hours of 10 a.m. and noon, every week. Most of the reports point out that most user engagements are found in the feeds during the late hours of the afternoon from 7 pm to 10 pm.
2. Should I consider my audience location when posting?
Yeah! Just as TikTok users are spread across the globe, you should want to consider the time zone of your followers. For example, if one zone was heavily populated with followers, then you’d want to change the time of posting where you are to hit that local peak time.
3. What is the perfect posting frequency on TikTok?
Keep consistency if you want to retain your TikTok followers for a long time. Test the waters and post at least two to three times a week to keep the quality up. Posting and engaging with the audience consistently increases the chances of better visibility and harnessing an audience.
