ByTikTok is now a good spot for brands to find new buyers. One of the best ways to do this is to team up with TikTok stars or influencers. These are people who lots of others watch and like on the app. But many brands find it hard to talk to these influencers. This guide will help you. We’ll tell you five easy ways to get in touch with TikTok stars. These ways are simple to get and use, even if you’ve never worked with stars before or if you have lots of times.
- Use the TikTok Creator Marketplace
The TikTok Creator Marketplace is a tool made by TikTok to help brands find influencers. You can sign up and then search for creators who match what you’re looking for. The tool shows you important information about each creator, like how many followers they have and how well their videos do. You can also use other content creator marketplace platforms to contact influencers. It’s a good choice if you want an easy way to find and talk to influencers.
- Find Their Email Address
Many TikTok influencers put their email address in their profile. To find it, go to the influencer’s TikTok page and look in their bio. If it’s not there, they might have a link to their website where you can find their email. Once you have the email, write a short message explaining who you are and why you want to work with them. This way, you can give more details about your ideas than you could in a short message on TikTok.
- Comment on Their Videos
Another way to connect with influencers is by commenting on their videos. Watch their videos regularly and leave thoughtful comments. Show that you’re really interested in what they’re doing. After a while, when the influencer recognizes you, you can mention that you’d like to work together. This takes more time, but it helps build a real relationship. It works especially well with smaller influencers who often reply to comments.
- Send a Direct Message (DM)
You can try sending a direct message to an influencer on TikTok. But remember, you can only send messages to people who follow you back. So first, follow the influencer and hope they follow you too. When you send a message, keep it short and friendly. Introduce your brand and say you’re interested in working together. If they don’t reply, you can try one more message, but don’t send too many or it might seem annoying.
- Use a TikTok Partner Platform
TikTok partner platforms are companies that help brands work with influencers. They do a lot of the work for you. Tell them about your brand and what you want to do, and they’ll find influencers that fit. They can help plan your whole campaign and deal with the influencers for you. This option costs more money, but it saves you time and gives you expert help. It’s good for bigger brands or if you’re new to working with influencers on TikTok.
Conclusion
Each method has its benefits and drawbacks. Try a mix of these approaches to find what works best for your brand. Remember to be respectful, clear about your goals, and open to building genuine relationships with influencers. Check out content creator brand deals and grab the one to contact the right TikTok influencer.
